184TheIinTerNationAtesSSSSSSET-LIGHTAPPROACHJaipur Investment

TheinternationalizationProcessandtheasSET-LightapProach

Georgianasurdu*

Abstract

TODAY, Regardingallindustness, NothingisMeanttolastForever: iFWELOOKATINDRYSINDRMSIFCORESTRATEGY, weClearFynotTmajorcompaniesaregearin GTONANASSSET-LIGHTAPPROACHTORMAINCOMPETIVE

TheinternationalizationProcesshasDetermineSMONDWIDETOLUTIONDINDINATRANDSANDTHEEXPANSCOSTSOSONFOREIGNMARKNMARKNMARLETS.

InthematicalStageOFTHEINTERNATIONALIONPROCSS, ManycompaniesFromvari Ingonminimizing "In-House" ResouresandMaximizingusageofoutSouringopPortunitiesUdabur Investment

Keywords; Internationalization, Asset-LightApproach

Jelclassification: M14, M16

1.InTroduction

TheTarifreductionandeConomicGlobalizationMakeSallkindSofresflowmore HeindustryChain.SpaperpreSntStHatthecomPanieSWiredCanuseASET-LIGHTOPERATEGYTOFOFUSRESORCESONPRODDESIGN, RD, ServiceAndbran DpromotionAhigh-ProfitindustrialChainstageandTablishaComPetIVANTAGEFORTHOSECOMPANIES.

AssetLightBusinessModel, AlsoknownasvirtualBusinesmodel, isabout

TOOUTSOURCEITSNON-CORESTRENGTHS, RelyingonsupPlychainServiceprovidEco Uchshortles, lesscapitalandfixedAssets, theDevelopmentoffaStoneArnmo OW, whowillbetheircorestreadsofnon-chainoutsourcingInStry, AndfocusontheirCoresthSoftheveareCalledAssetli

Ahmedabad Investment